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Focus on Preparing for the Future
© 2008 Doug Butler Enterprises June, 2008

In This Issue

Focus on Preparing for the Future

Principles of Horseshoeing (P3)


 
Doug Butler

© 2008 by Doug Butler, PhD, CJF, FWCF
Co-author of
The Principles of Horseshoeing (P3)

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Greetings!

Farrier Focus Ezine - 06/08

Welcome to the Farrier Focus Electronic Magazine! We feature articles that address issues of interest to farriers, prospective farriers and others interested in horse's feet. Material will reference The Principles of Horseshoeing (P3) by Doug and Jacob Butler and A Teacher's Guide for P3 by Jacob and Doug Butler.

Doug Butler Enterprises, Inc. helps farriers become the practitioners everyone wants to call and assists horseowners in evaluating and choosing the best farrier.


  • Focus on Preparing for the Future
  • by Doug Butler, PhD, CJF, FWCF

    To view this article online, click here.

    Focus on Preparing for the Future

    There is an old saying, “You can’t get the jobs of tomorrow without the skills of today.” And while we may not be able to accurately predict the future, we can predict what has always been true: those who have disciplined and prepared themselves will be better off than those who have not.

    Life in America has become more unpredictable and volatile in recent months. Fuel prices continue to go up. Jobs are being cut. Severe weather patterns are disrupting many parts of the country. There is much uncertainty about where the economy is headed.

    How will these developments affect the horse industry and the farrier, in particular? The answer is anyone’s guess. At least so far, it appears these conditions have had the greatest effect on people who really couldn’t afford horses in the first place. Many people get into the horse business just to fulfill the dream of owning a horse -- but they didn’t consider the ongoing cost of maintaining the animal.

    In recent months, we have received many donations of unwanted horses at Butler Professional Farrier School. While this makes it possible for us to maintain a diverse horse herd for student instruction and helps ensure every student will see all types of foot and limb deformities and have the opportunity to work on them, it certainly speaks to the fact that many people simply cannot afford or are choosing to not keep their horses.

    The good news is that the cost of horses has gone down; however, the bad news is that the cost of “horse keeping” has gone up. Horse keeping has always been an expensive hobby, but in today’s unpredictable and volatile economy, even those who have the discretionary income to own and show rodeo and race horses (and have been the least affected by a lagging economy) report that they, too, are cutting back.

    How might these changes impact your business and what can you do about it? Here are several tips on how to survive the tough times – by preparing for the future.

    • Be aware of the trends in the industry and do your best to continue to learn and improve your knowledge base. Take online classes, purchase quality training videos and DVDs, and sign up for continuing education opportunities. This will increase your chances of doing better than those who have not taken these steps.

    • Give them more for their money. Maybe you’ve never had to compete for business; however, you are discovering that you need to be of even more value to your clients. Sharpen your skills to get better at what you do.

    • Expand and diversify your income sources. Take advantage of continuing education opportunities and networking with other successful farriers. Get involved in local community projects and helping others when you can. People appreciate caring and concerned neighbors. You may be rewarded with new referrals.

    Knowledge is like horse manure. It must be applied to do any good. When manure is piled in one place it doesn’t do anybody any good and kills the grass under it. When it is spread around it does a lot of good and causes the grass to grow more vigorously. Knowledge is like that in your business and life. You have to apply and share it for it to do any good.

    As you develop your skills and sources of intrinsic or personal security, you will insulate yourselves, insofar as possible, from the economic fears spread by the media. You need to focus on the things that will make you successful at work and at home.

    For the past eight years we have been providing practical programs and networking opportunities through our annual Farrier Focus® Conference. Join us this year for our meeting September 19 and 20, 2008, in Crawford, Nebraska.

    This year’s Farrier Focus® Conference will feature instruction and practice on aging horses by their teeth, comparison of horse training methods, recognizing conformation defects, options for patching quarter cracks, shoeing safety guidelines, and building your own sources of intrinsic security.

    The Conference will be held at our school near Crawford, in western Nebraska. This meeting will serve as a reunion for past students as well as conference attendees. Check our web site for more details coming soon. www.farrierfocus.com.   

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    How much does it cost to purchase and maintain a horse? Horse Foot Care: A Horse Owners Guide to Humane Foot Care by Doug Butler includes a comprehensive list that will help evaluate the initial costs as well as the monthly investment to own and maintain a horse. Learn more ...

    © Doug Butler Enterprises, Inc. No part of this information may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, photographing, recording, or otherwise, for private or public use, under penalty of law, without the prior written permission of the author for the specific instance of use.

  • Principles of Horseshoeing (P3)
  • P3 Cover

    The Principles of Horseshoeing P3 is not just a book - it is the lifetime of Doug Butler's knowledge and Jacob Butler's fresh outlook condensed into 1000 pages with more than 2300 illustrations. Fifty-plus years of knowledge in one tome!

    P3 has inestimable value for those who plan to succeed in the farrier business and in life!

    Consider P3 the ultimate reference manual - a virtual library on horse foot care. A must have for farriers who wish to be at the top of their craft and for horseowners who want to be comfortable choosing and working with their farriers.

    Principles of Horseshoeing (P3)
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